Pricing is where many new coaches freeze. The number feels like a verdict on your worth, so it changes from one conversation to the next. A simple method removes most of that pressure.
Price the package, not the hour
Hourly pricing rewards time spent, not results reached. A package with a clear scope, such as a fixed number of sessions over a fixed period, lets clients judge the decision as a whole.
Three inputs to check
- Outcome value: What is the change worth to the client in money, time, or stress?
- Your capacity: How many clients can you serve well at the same time?
- Income need: What do you need to earn from coaching each month to keep it sustainable?
Divide the monthly income you need by the number of clients you can serve. That gives a realistic floor. The outcome value tells you how far above it you can reasonably go.
Offer two options, not five
Too many tiers create hesitation. One core package and one lighter or deeper alternative is enough. Name each by what it does, not by metal or numbers.
Say the price plainly
State it once, at the end of the conversation, without apologizing or over-explaining. Then stop talking and let the person think. Silence is not a sign of failure.
Review it every quarter
Look at how full your calendar is and what clients say about results. If demand is steady and the work goes well, raise the price for new clients. Keep current clients on their agreed terms.